Break-even Ad Spend Calculator
YOUR INPUTS
Rs.
Rs.
Rs.
Rs.
Rs.
YOUR RESULTS
Contribution Margin per Order
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Break-even Ad Spend per Order
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Break-even Total Ad Spend
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Break-even ROAS
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Enter your numbers to see results
Where the Maximum CPA calculator gives you a per-order ceiling, this one scales it up to a full budget xe2x80x94 useful when planning a weekly or monthly ad spend against expected order volume.
How this calculation works
Break-even Total Ad Spend = Contribution Margin per Order xc3x97 Expected Orders
How to use this calculator
- Enter the same per-order economics as your break-even ROAS numbers.
- Set expected orders to your planned volume for the period.
- Use the total as an upper limit when setting a campaign budget.
Notes
Rates and fees you enter above are yours to update xe2x80x94 we never hard-code commission or courier rates because they change.
Frequently Asked Questions
How is this different from Maximum CPA?
Maximum CPA is the ceiling per order. This calculator multiplies that by your expected order volume to give a total budget ceiling for a campaign or time period.
Should I actually spend right up to this number?
This is a break-even ceiling, not a target u2014 spending right up to it leaves zero profit margin. Most sellers aim comfortably below it.