Maximum CPA Calculator
YOUR INPUTS
Rs.
Rs.
Rs.
Rs.
Rs.
%
YOUR RESULTS
True Break-even CPA
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True Break-even ROAS
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Maximum CPA at Target Profit
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Target ROAS
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Profit at Target Margin
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Enter your numbers to see results
Maximum CPA is the ceiling on what you can spend to acquire one order before the sale becomes unprofitable xe2x80x94 or before it falls below the margin you actually want.
How this calculation works
Max CPA = Selling Price xe2x88x92 Product Cost xe2x88x92 Packaging xe2x88x92 Courier xe2x88x92 Other Costs xe2x88x92 (Target Margin % xc3x97 Selling Price)
Set your target margin to 0% to see the pure break-even CPA, or set it to your actual desired margin to see the CPA that keeps that margin intact.
How to use this calculator
- Use this before setting a daily ad budget or bid cap.
- Compare the result to your actual CPA from Ads Manager.
- Raise the target margin field to be more conservative on new campaigns.
Notes
Rates and fees you enter above are yours to update xe2x80x94 we never hard-code commission or courier rates because they change.